Buyers With A Home That Has Eye Appeal
housing market has become much more competitive. Many
communities are beginning to see homes remain longer on
the market and the bargaining pendulum swing in favor of
the buyer. This is
a buyer's market, as the number of available homes
outnumbers the buyers. As a seller, your challenge is to
turn a buyer's market to your advantage.
The right price is vital,
because overpricing your home can cause you to eliminate
potential buyers and lengthen the time that your home
stays on the market. But equally important is making sure
that you give your home a competitive edge by giving it
creative eye appeal.
Many homeowners make the
mistake believing they are selling "their home," but once
on the market your home is actually a product. You need
to create an environment the buyer can't resist. In other
words, do everything you can to make the home so
attractive, charming, cozy, inviting, comfortable and
exciting that a buyer will want to buy that lifestyle for
This can be accomplished by
making just a few improvements in your home's
presentation. Here are some guidelines to make your
property distinctive and memorable.
1. Eliminate clutter.
Have you ever noticed how model homes are perfect with no
mess, clutter, or mass of personal belongings heaped
about? There should only be a few exquisite and
well-placed accessories on tables, desks, chests, etc.
Also, clear kitchen and bathroom counters and furniture of
everything except decorative accessories. Put the
personal things--cosmetics, toiletries, clothes, bills,
papers, and homework-out of sight. Tuck wastebaskets
under counters or inside cabinets. Clutter and personal
belongings detract from the important features of the
2. Create a color theme.
If you embark on any investment decorating, like painting,
wallpaper, draperies or new furniture purchases, create a
color theme thats consistent. Wall-to-wall carpeting
should be the same throughout the house. Neutral colors
are best to please all tastes.
3. Rearrange the
furniture. Just the slightest readjustments can make a
big difference. Pull the furniture from against the walls
to create a more intimate setting. Move furniture from one
room to another. That extra armchair in the living room
may create a cozy sitting area in the guest bedroom.
4. Create custom spaces.
Luxury master bathrooms, decorator kitchens, built-in
cabinets, computer workstations, exercise rooms, and
children;s play areas are the kinds of features that
generate sales appeal. Even if you don't have these
specific custom spaces, you can fashion them or suggest
the potential for creating them. Accessories, mirrors,
plants and fluffy new towels can generate a feeling of
luxury even in a plain-Jane bathroom. Turn an extra
bedroom into an exercise room if you've got the equipment,
or a loft space into a child's play area or hobby center.
5. Keep it clean and
pristine. Dust, vacuum, mop and polish on a regular
basis. You're not selling the furniture, but a high shine
on wood furniture and floors can make a room sing. Touch
up nicks on walls and make sure the porcelain sinks and
tubs and metallic fixtures shine. Windows should
sparkle. Keep yards and landscaping neat and attractive.
Add color spots of flowers to perk up entryways and yards.
6. Consult with a
professional. There are decorator professionals
trained to "stage" a home for sale. They are able to offer
an objective view of what buyers are looking for in your
competitive market. Depending upon location,
neighborhood, demographics and price range, the special
touches that turn on buyers may range from splashy master
bathrooms and gourmet kitchens to children’s play areas or
You don't have to spend a
great deal of money to give your property the competitive
edge. Just try to imagine the kind of lifestyle your
target buyer would enjoy, and use a few decorative
touch-ups to create it.
Gloria Mushinski, Prudential Preferred Realty, Butler,